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February 13, 2013
By: TOM BRANNA
Editor
To help rollout Advanced Haircare, its new hair care franchise that’s five years in the making, L’Oréal Paris embarked on a program to give away one million product samples exclusively on the brand’s Facebook page on January 15. “With 1.7 million U.S. fans and over 14 million fans globally, Facebook has become the definitive location for women who love L’Oréal Paris to share, discuss and learn about the latest in beauty products. It’s great that L’Oréal Paris has chosen to utilize Facebook to g...
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